14–16 Nov 2025 356 days to go! #SnowboundExpo

Jonathan Audet

Co-founder of Ferreol Skis and Ferreol Technologies, Jonathan Audet combines his passion for skiing, entrepreneurship and engineering to design and bring to market high-performance and more sustainable products. Drawing on his master’s degree in mechanical engineering on the on-snow behaviors of alpine skis and his expertise in entrepreneurship, he and his team have developed new technologies driven by innovation, which are now gaining international recognition. On the one hand, Canadian-made skis that stand out from the current industry offering, and on the other, the world’s strongest aluminum that will supply markets such as skiing and sports equipment, aerospace, and aeronautics. With his two companies, he hopes to be able to act as a model and example to influence and support other manufacturing companies in their ecological transition and decarbonization.