Liam Griffin is a seasoned event producer and brand strategist who’s spent over 25 years orchestrating world-class sporting events in some of the most remote and challenging environments on the planet. As Co-Founder and Chief Operating Officer of the Natural Selection Tour, he joined forces with professional snowboarder Travis Rice to redefine the boundaries of competitive backcountry sports, from heli-drops to live broadcasts from the middle of nowhere. Join Liam and Travis as they talk through what it really takes to pull off one of snowboarding’s most talked about events.
