14–16 Nov 2025 358 days to go! #SnowboundExpo

Steve Theo

Steve Theo is co-founder of Pirate!, a music promotion, public relations, marketing, and management company that works with artists, brands, and record labels to promote their music or products to radio stations, DJs, and tastemakers across North America.

Steve started in college radio at Bentley’s WBTY, which landed him internships at Planetary Group & Sony Music, as well as a job at Columbia Records, where he ran the college & metal departments. He also spent 7+ years on-air at the late great WFNX and hosted the specialty show First Contact.

Steve also co-founded Rock Shop Boston, an event that gives back to the Boston music community with panels, discussions, and expert talks. He also spent 12 years as an adjunct professor at Bay State College, overseeing internships and teaching marketing classes in their Entertainment Management and Audio Engineering departments. He now gives back to the local arts and music community by serving as a board member on the Reading Cultural Council, part of the Massachusetts Cultural Council, which grants funding to cultural programs in the area! 

In terms of skiing Steve has skied in every time zone in America as well as in Chile but New England is definately “home” where he skis 30-40+ days a year in NH and VT.