This name doesn’t come out of nowhere. He’s been grinding for years – from small competitions to viral clips – carving out a space in a sport that rarely had riders that looked like him. As a history-making snowboarder (the first Black athlete ever to win Gold at the Winter X-Games), Zeb is creating space for the next generation, and doing it his way – with unmatched creativity, street swagger, and a strong sense of purpose. With passion projects like Hoods to Woods, Culture Shifters and the Slide-In Tour – Zeb fuses his love for fashion, music, art, and community into a broader mission that’s bigger than sport. His platform is about access, identity, and joy—and as more doors open, he’s riding through them for others to follow.
Zeb Powell
