Organizers of Snowbound Expo are celebrating a standout year, with the 2025 edition setting new records reinforcing the show’s position at the heart of the winter sports community. As New England’s leading consumer event for winter sports, Snowbound Expo returned to the MCEC in the Seaport district from 14–16 November, surpassing expectations across every key metric and delivering exceptional engagement for brands, athletes, and enthusiasts alike.
Attracting a record number of 23,420 skiers, snowboarders and winter sports enthusiasts, a 10% increase from 2024, with 42 states represented, visitors coming from Massachusetts, Vermont, Connecticut and travelling from as far afield as Colorado. Organizers welcomed 234 vendors to the expo, an increase of 14 more exhibitors in comparison to the previous year.
A strong rebook rate of 70% already secured for Snowbound Expo 2026 attests to importance of the event for brands and resorts on the East Coast of America. Demonstrating that the recently announced relocation of the event to Earth Expo & Convention Center, Mohegan Sun, Connecticut from 2026 will not adversely affect industry support and interest.
Speakers at the expo, the majority of whom graced The Inspiration Stage sponsored by IKON Pass across three days included snow sports adventurers Zeb Powell, Amie Engerbretson, Donny Pelletier, Noah Dines, Julie McGuire, Blotto, Shannon Dunn, Gary Land, Todd Ligare and Dan Egan. In addition, there were joint discussions featuring the Protect Our Winters panelists and the Technically Doing It crew, including LJ Henriquez, Rob Roethler, and Luis Medearis.
Dynamic on-site activations included The Inspiration Stage sponsored by IKON Pass, the Epic Pass Winter Arcade where visitors could compete in Xbox and Wii games, the Resorts Village with a host of New England ski resorts and the Colorado Ski Shop Retail Zone, a magnet for winter sports shoppers with thousands of products from leading brands, showcasing cutting-edge technologies, innovative apparel and an array of exclusive show-only bargains.
Steeped in a 40-year legacy Snowbound Expo is a community-led event which connects winter sports enthusiasts and businesses. The organisers cultivate a dynamic atmosphere where thousands of passionate skiers, snowboarders, and outdoor enthusiasts converge to discover new gear, score exclusive deals, meet world class athletes, and plan their next adventure. The ultimate kick-off for winter, brands value the expo as a platform to showcase products, drive sales, and engage directly with a loyal, high-value audience in the heart of New England’s snow sports market. Snowbound Expo 2026 will return to Mohegan Sun, Earth Expo & Convention Center, a premier convention destination in the Northeast. Snowbound Expo 2026 is set to return Nov 14-15, 2026 to increase proximity to 52+ New York City and Connecticut resorts, expand to a wider East Coast audience and to grow the expo with larger activations, increased investment into speakers and all in an accessible and flexible venue.
Potential sponsors and exhibitors for Snowbound Expo 2026 are strongly advised to get in touch with organizers as early as possible to secure prime opportunities and avoid disappointment.
ENDS
For all media enquiries, contact USA Marketing Director, Chloe Hyland at [email protected]
Notes to Editors:
Snowbound Expo #SnowboundExpo
Website: https://snowboundexpo.com/
The home of winter and outdoor sports, this retail-led experience brings together inspiring athletes and expert coaches with the latest kit and technology all under one roof.
About Raccoon Media Group
Raccoon Media Group was founded in 2018 with the launch of the multi-award-winning National Running Show and over the next few years went on to launch many popular consumer events in health and wellbeing markets. The business has expanded significantly since its inception and is now a dynamic, scaled, high-growth media business focused on mobilizing passion-led B2C and B2B communities across the globe. Our events and media properties deliver year-round content and advice to specialist, self-identifying audiences. Raccoon is entrepreneurial, fast-paced and disruptive. As a business we question the status quo, we invest in exceptional people, we operate with a clear purpose and deliver sustainable events that directly meet the needs of our audiences in a way that ignites and bolsters the industries in which we operate.