19,661 snowsports enthusiasts from across the East Coast attended the first edition of Snowbound Expo in partnership with Boston.com at the Hynes Convention Center (November 18-20, 2022), immersing themselves in the best that the New England mountains have to offer.
The show was the first ski and snowboard show that has taken place in Boston since 2019 and visitors attended the show to shop the latest gear and kit from over 100 brands, hear from the stellar speaker line-up and plan their next trip to the mountains ahead of the Winter 2022/23 season.
Inspiration, inclusivity and sustainability reflected the ethos of the expo
The show’s two stages played host to Olympic Athletes, record-breaking leaders and adventurers from across the States including Conrad Anker, Kelly Clark, Phil Henderson, Chris Davenport, Dani Reyes-Acosta and many more, regaling packed theaters with the highs, lows, achievements, and failures from a life spent in the mountains. The show opened on Friday with a ‘standing room only’ crowd listening to Bode Miller who shared inspirational stories from his career and shared insight with Doug Lewis and Mary Walsh, the two hosts for the Seirus Inspiration Stage.
Sustainability, diversity, and accessibility to the slopes was high on the agenda and reflected the ethos of the expo where the organizers welcomed both seasoned enthusiasts and newcomers to the snowsport scene, no matter their ability or background. Brands were on hand to provide face-to-face expert advice to shoppers about the latest gear, apparel and technology where the focus was on the beginning of season new product ranges.
A number of features encouraged families to make the most of their day out an Indoor Slope where skis and boards were tried and tested, Giant Street Curling from Lake Placid University Games and a Cross Country Ski and Snowshoe Experience by the Cross-Country Ski Association. Wachusett Mountain School brought their Learn to Ski deck where beginners learned the basics of skiing. Après Ski was certainly not forgotten with the Ikon Pass Alpine Mountain Bar offering a chance for visitors to meet friends for a drink and special Happy Hours for Pass Holders each day. The Fat Tire Beer Garden also brought the après atmosphere with an abundance of socialising and fun.
New Snowbound Expo a great success and dates already set for 2023
Angela Maly – Director of Field Sales, Ikon Pass commented “Snowbound Expo is a great event for meeting New England skiers and informing them about planning trips out to the West! We have loved interacting with consumers in person – it is invaluable for the snow sports industry”
Stephen Morgan, Managing Director of Raccoon Snow Inc, organizer of Snowbound Expo commented: “We are blown away from the positive feedback that we have received. We are a small team with a huge heart for sustainable events and making snowsports accessible to all. We achieve this by strategically partnering with associations who are doing more for communities who cannot access the mountains with ease. By offering a large number of free-of-charge early-bird tickets and working with fantastic partners like Boston.com and Snowsports Industries America, we felt honoured to bring the community back together and welcome new visitors who hadn’t previously attended the BEWI show.
“What’s more our visitor survey showed that our 2022 ticket holders collectively spend over $27million per year on their love of snowsports and on average visitors said they spent approximately $500 each as a result of the Expo.
“Our plans are already underway for a bigger and better show in 2023, when we move to the Boston Convention and Exhibition Center with slightly earlier dates of November 3rd -5th.”
Tickets will go on sale mid-August next year. To be notified when tickets go on sale register for the Expo’s newsletter.
For all media enquiries contact Senior Marketing Manager Chloe Hyland, [email protected]
Notes to Editors:
About Snowbound Expo:
Snowbound Expo is the relaunch of the well-known ‘Boston Ski & Snowboard Expo’ bringing together the ski & snowboard community to meet up & plan for their next adventure in the mountains. The show will bring together brands showcasing the latest gear, equipment, apparel, technology and is the place to pick up ski passes for the next season. Snowbound Expo hosts an amazing line up of inspirational speakers who will share their skills and experiences to get visitors stoked for the next season! Snowbound Expo is accessible to all – no matter your age, sexual orientation, race, ability – if you want to try out snowsports or improve your techniques, Snowbound Expo is the place for you!
About the organizer – Raccoon Media Group:
Raccoon Media Group is a dynamic, high-growth media business focused on health and wellbeing markets.
Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside and active.
Our events are well-timed, community-driven, tightly focused, and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.