Celebrating 44 years as the ultimate epicenter for winter sports, the iconic Snowbound Expo has officially announced its permanent relocation to the Earth Expo & Convention Center at Mohegan Sun, marking a historic new chapter for the East Coast’s largest and most influential seasonal kick-off event. Taking place November 14–15, this move from Boston establishes a long-term home for USA Winter Sports, bringing together over 23,000 passionate enthusiasts, elite athletes, and industry leaders in the same space to launch the 2026–27 winter season.
As the premier stage for what is on the cutting edge in winter sports, the expo offers brands an unrivaled platform to captivate audiences at just the right time ahead of the winter season. Exhibitors at the November event will have the unique opportunity to debut new product lines, drive direct sales, generate high-impact social content, and forge critical retail and resort partnerships just ahead of the winter rush.
Exhibitors will gain access to a massive marketing campaign boasting a digital and PR reach of over three million impressions. The relocation to Mohegan Sun’s state-of-the-art Earth Expo facility will also feature high-traffic attractions designed to keep consumers engaged.
Snowbound Expo at Mohegan Sun will become the ultimate destination for mountain lifestyle enthusiasts,, featuring world-class winter sports icons, the newest gear, and iconic athlete appearances on The Inspiration Stage. Guest speakers include Olympic champion cross-country Skier Jessie Diggins, pioneering freeride snowboarder and filmmaker Travis Rice, freeride snowboarder and advocate for women, mothers, and survivors Kimmy Fasani, legendary East Coast freeskier Tom Wallisch, and deaf mountaineers, educators and storytellers Scott & Shayna, with more to be confirmed.
Event Highlights:
- Après-Party After Hours: New for 2026, enjoy live DJ sets and a high-energy mountain atmosphere after the expo hall closes.
- Ice Coast Rail Jam: Watch top skiing and snowboarding pros tackle challenging rails and obstacles.
- The Big Slope: Catch all the mountain action right at the venue – known as a popular feature for families to try out boards and skis.
- The Alpine Runway: New for 2026, this all-new stage show brings the freshest snow sports fashion and gear trends to life.
- Immersive Brand Activations: Get hands-on with the latest innovations in the industry.
The move to Mohegan Sun is designed to expand the event’s audience reach and solidify its position as the premier winter lifestyle expo on the East Coast.
“Snowbound Expo’s big move from Boston to Mohegan Sun — one of the premier casino and entertainment destinations in the U.S. — is a huge addition to our lineup of major conventions and expo events,” said Kim Simone, VP of Sales & Marketing for Mohegan Sun. “We’re excited to collaborate with the Snowbound team on marketing initiatives across media partnerships and audience networks to drive interest for what will be a standout two-day event. We look forward to welcoming exhibitors, vendors, and snow sports enthusiasts from across the Northeast to our exceptional venue.”
This strategic relocation optimizes the experience for partners by focusing on high-impact engagement and efficient operations. A higher investment in the content schedule introduces major headliners and vibrant evening activations, including après-fest winter parties, to keep the crowd engaged. Additionally, the event has been compacted from three days to two, allowing exhibition teams to maximize their sales focus while minimizing resource requirements and time away from the office.
The transition also brings substantial operational benefits and strong market alignment. Mohegan Sun offers the flexibility needed for immersive, cost-effective brand activations and custom exhibit builds, all supported by robust marketing capabilities from the venue itself. Industry momentum is already building, with major retailers and key brands committing to the expo, alongside an anticipated influx of regional and destination ski resorts. Across 5.5 million square-feet in total, Mohegan Sun is also home to more than 75 restaurants, bars, lounges and retail offerings; the award-winning 10,000-seat Mohegan Sun Arena; two luxurious hotel towers; the world-class Mandara Spa and two unique casinos, a poker room and the Mohegan Sun FanDuel Sportsbook, home to the largest continuous video wall on the East Coast.
This enthusiasm matches visitor data, which shows that ten percent of attendees already travel from Connecticut, and over a quarter of the existing audience specifically preferred Mohegan Sun as the future home of the expo.
Current committed partners include Subaru of New England, Ikon Pass, Colorado Ski Shop, Killington, Sugarbush, Chic Chac, Inn Seasons Resorts, Jackson Hole, and Big Snow American Dream.
Stanley Lewicki from Subaru of New England said “We’re excited to experience Snowbound Expo in its new venue at Mohegan Sun in CT! This new destination space presents an incredible opportunity for us to integrate Subaru’s all-weather vehicles with the winter and snow sports community, meet with Subaru customers and some new faces, and share our love of the outdoors with New England. We’ll see you in November!”.
Furthermore, the roster expands for the 2026 season with the official signing of Powder Ridge Mountain Resort, Mount Southington Ski Area, East Coast Lady Boarders, Appalachian Mountain Club, and Jay Peak Resort.
Exhibiting opportunities are still available. For more information, contact Kate Hawley [email protected] Tickets for the expo will be available from September 2026.
ENDS
For all media enquiries, contact USA Marketing Director, Chloe Hyland at [email protected]
Notes to Editors:
Snowbound Expo #SnowboundExpo
The home of winter and outdoor sports, this retail-led experience brings together inspiring athletes and expert coaches with the latest kit and technology all under one roof.
About Raccoon Media Group
Raccoon Media Group was founded in 2018 with the launch of the multi-award-winning National Running Show and over the next few years went on to launch many popular consumer events in health and wellbeing markets. The business has expanded significantly since its inception and is now a dynamic, scaled, high-growth media business focused on mobilizing passion-led B2C and B2B communities across the globe. Our events and media properties deliver year-round content and advice to specialist, self-identifying audiences. Raccoon is entrepreneurial, fast-paced and disruptive. As a business we question the status quo, we invest in exceptional people, we operate with a clear purpose and deliver sustainable events that directly meet the needs of our audiences in a way that ignites and bolsters the industries in which we operate.