14–16 Nov 2025 328 days to go! #SnowboundExpo

Benji Alexander

Benjamin Alexander spent the majority of the last decade on the road as an esteemed international DJ, resident for the quintessential Burning Man brand; Robot Heart. After retiring from nightlife in late 2018 his mind shifted to what challenge would motivate and drive the next chapter of his life. Obviously, it would be ski racing at the Olympics, right?
A late-comer to skiing, starting at the age of 32, Benjamin went full force on his deep dive into the sport. His first lesson on a mountain was in 2016, but it was 2018 where he got the opportunity to ski a dozen mountains on three continents, both hemispheres, and be a spectator at the 2018 Winter Olympics in Korea when things clicked. Noticing that his father’s nation of Jamaica had only three athletes in attendance for the games, and no skiers, a kernel of an idea was formed.
In January of 2019 Benjamin moved to Revelstoke, BC, Canada for six weeks of training and left that period with a “decade’s worth of skiing under his belt!” Not only did he ski over 1200 miles, over 1.7 million vertical feet, and set a mountain record for the most vertical feet skied in a single day (103,351′) but most importantly he built the confidence in the feasibility of his lofty goal of getting to the next winter Olympics in 2022 as the first alpine skier to represent Jamaica.