Jonathan Ellsworth is the founder of BLISTER (blisterreview.com), an outdoor media company headquartered in Crested Butte, Colorado. BLISTER reviewers test products extensively over multiple days, weeks, and months, then publish extremely in-depth gear reviews that are trusted by skiers, snowboarders, mountain bikers, runners, and other outdoor enthusiasts around the world.
BLISTER has also established the world’s first Outdoor Industry Engineering program, Blister Labs, in partnership with CU Boulder and Western Colorado University to marry quantitative analysis to the qualitative analysis of their gear testers’ long-form reviews. The goal is to provide even better, more objective, and more helpful product information to inform purchasing decisions; create new industry standards; improve manufacturers’ product testing & development; and move the global outdoor industry forward.