Steve Theo

Ambassador

Steve Theo is co-founder of Pirate!, a music promotion, public relations, marketing, and management company that works with artists, brands, and record labels to promote their music or products to radio stations, DJs, and tastemakers across North America. Steve started in college radio at Bentley’s WBTY, which landed him internships at Planetary Group & Sony Music, as well as a job at Columbia Records, where he ran the college & metal departments. He also spent 7+ years on-air at the late great WFNX and hosted the specialty show First Contact. Steve also co-founded Rock Shop Boston, an event that gives back to the Boston music community with panels, discussions, and expert talks. Steve is also an adjunct professor at Bay State College, overseeing internships and teaching marketing classes in their Entertainment Management and Audio Engineering departments. In terms of skiing Steve skis mostly in NH and VT and gets out 30-40+ days per season.